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Research papers

Global advertising that sells

This presentation searches for the Holy Grail of advertising - an understanding of how advertising works locally and globally, unlocking the secrets of effective advertising to build successful brands.Initially the presentation examines new learning...

Catalogue: Congress 2005: Making A Difference
Authors: Spike Cramphorn, Georgia Phillips
Company: Add+Impact International
September 21, 2005
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Citation

Cramphorn and Phillips (2005a, September 21). Global advertising that sells. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/global-advertising-that-sells